Senior Public Relations and Marketing Manager
Zócalo Health
Marketing & Communications
Posted on Dec 11, 2024
Senior Public Relations and Marketing Manager
Job Posted
December 7, 2024 7:42 PM
Location
Remote WFH
Compensation
$135,000-$145,000 (depending on experience) per year
Status:
Empty
About Us
Zócalo Health is the first tech-driven provider built specifically for Latinos, by Latinos. We are developing a new approach to care that is designed around our very own shared and lived experiences and brings care to our gente. Founded in 2021 on the idea that our communities deserve more than just safety nets, we are backed by leading healthcare and social impact investors in the country to bring our vision to life.
Our mission is to improve the lives of our communities—communities that have dealt with generations of poor experiences. These experiences include waiting hours in waiting rooms, spending mere minutes with doctors who don’t speak their language, and depending on their youngest kids to help them navigate our complex healthcare system. At Zócalo Health, we meet our members where they are, bringing care into their homes and neighborhoods through our team of community-based care providers and virtual care offerings.
We partner with community-based organizations, local healthcare providers, and health plans that recognize the value of culturally aligned care, which are not limited to brief interactions in an exam room. Together, we are building a new experience that revolves around the use of modern technology, culturally competent primary care, behavioral health, and social services to provide a radically better experience of care for every member, their family, and the communities we serve.
We are committed to expanding our reach to serve more members and their communities. We are looking for passionate individuals who share our belief that healthcare should be accessible, personalized, and rooted in the community. Join us in our mission to ensure that no one has to navigate the complexities of the healthcare system alone and that everyone receives the local, culturally competent care they deserve.
Role Overview
As the Senior Public Relations and Marketing Manager, you will be the driving force behind Zócalo Health's external communications and marketing efforts. With a deep understanding of healthcare and a passion for engaging Latino communities, you will craft compelling narratives, build strategic partnerships, and ensure Zócalo Health’s mission is effectively represented at both local and national levels. This role requires creativity, relationship-building expertise, and a proactive approach to community engagement and representing the Zócalo Health brand. Our brand is our identity. Not just from a marketing lens but from a cultural one too. This is why you must be passionate about building a brand that truly represents Zócalo Health and the vibrant communities we aim to serve.
Key Responsibilities
Strategic Communications: Develop and execute an external communications strategy to elevate Zócalo Health’s brand and mission across diverse channels, including media, social media, events, and community partnerships.
Public Relations: Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage of Zócalo Health. Respond to media inquiries and manage press releases, interviews, and other media engagements.
Marketing Leadership: Lead the development and implementation of marketing campaigns to support Zócalo Health’s Go-To-Market Strategy. Ensure campaigns align with organizational goals and effectively resonate with target audiences.
Community Engagement: Supports outreach specialists and promotoras de salud teams in developing appropriate marketing strategies and assets aimed at building trust among local communities
Content Creation: Oversee the creation of culturally relevant and engaging content, including blogs, newsletters, social media posts, and marketing materials, that reflects Zócalo Health’s values and mission.
Partnership Development: Identify and cultivate strategic partnerships with community-based organizations, health plans, and other stakeholders to amplify Zócalo Health’s reach and impact. Additionally, you will create and manage an ongoing evaluation program and budget for sponsorships opportunities aimed at supporting local, state and national partners.
Cross-Functional Collaboration: Work closely with internal teams, including operations, care delivery, and business development, to ensure alignment in messaging and brand representation.
Event Planning: You will own and expand our signature event Cafecito, Cumbia y Salud to additional partnerships and geographies. This includes securing funding via grants and partnerships to expand this program beyond California. Additionally, you will own the planning and expansion of the Zócalo Health event ¡Salud! Aimed at gathering key stakeholders and supporters annually to collaborate on issues related to Latino health and innovation.
Agency management: You will source and manage external contractors and agencies as needed to support marketing and brand related asset development. This could include but not limited to; website development, video and photography creation, event materials, etc.
Thought leadership: You will own our annual National Hispanic Heritage Month strategy for community engagement and thought leadership in alignment with our business objectives.
Qualifications:
Bachelor’s degree in Marketing, Communications, Public Relations, or a related health care field
5-10 years of experience in community outreach, partnership development, or a related public relations role, preferably within the healthcare industry
Professional fluency in English & Spanish (verbal and written)
Strong understanding of the healthcare landscape
Excellent communication, negotiation, and relationship-building skills
Must have strong writing skills for multiple stakeholder audiences (customers, patients, physicians, investors, etc)
Ability to work independently and as part of a cross-functional team
Willingness to travel to Zócalo Health team events and industry conferences, including evenings and weekends, as needed
Demonstrated leadership abilities and experience managing a team of contractors/temp event staff
Personal Attributes:
You are passionate about improving healthcare access and outcomes for the Latino community
You are self-motivated, proactive, and results-oriented.
You have strong organizational and time management skills. You can handle multiple projects and events at one time.
You are culturally sensitive and able to engage effectively with diverse populations.
You can think creatively about ways to engage people in your events and interactions.
You are a storyteller that can communicate in writing and verbally in a concise but motivating manner.
You seek out opportunities to be speaking in front of people on topics that are important to you.
You love a good party- and even better, you love to host a good party!
What you can expect from Zócalo Health
Competitive salary: $135,000-$145,000 (depending on experience)
Equity compensation package
Comprehensive benefits including medical, dental, and vision
401k
Flexible PTO policy - take the time you need to recharge
$1,000 home office stipend
We provide the equipment needed for this role.
Opportunity for rapid career progression with plenty of room for personal growth.
You must be authorized to work in the United States. We are open to remote work anywhere in the locations outlined in this job description.
At Zócalo Health Inc., we see diversity and inclusion as a source of strength in transforming healthcare. We believe building trust and innovation are best achieved through diverse perspectives. To us, acceptance and respect are rooted in an understanding that people do not experience things in the same way, including our healthcare system. Individuals seeking employment at Zócalo Health are considered without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Those seeking employment at Zócalo Health are considered without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
How to Apply
ALT